Survey Research Methods 5th Edition by Floyd J. Fowler (English) Paperback Book

Description: Survey Research Methods by Floyd J. Fowler Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels. Author Biography Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care. Table of Contents 1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to Be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information about Survey Methods13. Survey Error in Perspective Review "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush"[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson"Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug"The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs Review Quote "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." Details ISBN1452259003 Short Title SURVEY RESEARCH METHODS Series Applied Social Research Methods Language English ISBN-10 1452259003 ISBN-13 9781452259000 Media Book Format Paperback Year 2013 Imprint SAGE Publications Inc Place of Publication Thousand Oaks Country of Publication United States Pages 184 Edition 5th Replaces 9781412958417 Illustrations black & white illustrations Publication Date 2013-11-05 Textbook 1 NZ Release Date 2013-11-05 US Release Date 2013-11-05 UK Release Date 1900-01-01 Publisher SAGE Publications Inc Edition Description 5th Revised edition DEWEY 300.72 Audience Tertiary & Higher Education AU Release Date 2013-11-04 Author Floyd J. Fowler We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134574177;

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