Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

Description: Stand-out Marketing by Stacey Danheiser, Dr Simon Kelly, Dr Paul Johnston Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Presents original research documenting the size and nature of the sea of sameness customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value. Publisher Description "How do we get customers to choose us over our competitors?"In a crowded market its imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage. Author Biography Dr Simon Kelly is President of Shake Marketing, and was formerly Marketing Director (SVP) of British Telecom. He is also Senior Lecturer in Marketing at Sheffield Business School, and Lecturer in Marketing and Sales at University of York.Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University.Stacey Danheiser is CEO and founder of Shake Marketing. She is also CEO and Course Creator for Customer Value Link. Details ISBN 1789664845 ISBN-13 9781789664843 Title Stand-out Marketing Author Stacey Danheiser, Dr Simon Kelly, Dr Paul Johnston Format Hardcover Year 2020 Pages 264 Publisher Kogan Page Ltd GE_Item_ID:161770835; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 114.08 USD

Location: Calgary, Alberta

End Time: 2025-02-03T03:06:29.000Z

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