School Public Relations for Student Success by Edward H. Moore (English) Paperba

Description: School Public Relations for Student Success by Edward H. Moore From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moores lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away-William J. Banach, CEO, Banach, Banach & CassidyAn on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their schools PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work-from how to generate community support to managing crises, stopping rumours, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author:- Outlines the key components of successful communications programmes- Covers how to set reasonable expectations for communications efforts- Provides questions for assessing PR needs, guidelines for judging whats working and whats not, and an abundance of checklists- Offers interview advice from professionals in the fieldEducational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success! Author Biography Edward H. Moore started his career as a high school journalism teacher and school public relations practitioner. In more than 25 years as an educator, journalist, and public relations counselor, Moore has written and presented extensively on school public relations issues. He is an associate professor in the College of Communication at Rowan University. He previously served as associate director of the National School Public Relations Association and managing editor of the newsletter Communication Briefings. Moore is an accredited member of the National School Public Relations Association and the Public Relations Society of America. Table of Contents PrefaceAcknowledgmentsAbout the Author1. The High Stakes of School PR: Student Success Strong Relationships Support Student Success Perceptions and Reputations Matter School PR Efforts Reflect Reality School PR Basics: Do and Tell Questions for Assessing School PR Support for Student Success2. Understanding How PR Serves Your Students and Schools Connecting Teaching and School PR School PR in Action Serving All School PR Audiences Questions for Assessing Commitments to School PR Excellence3. Defining Your School PR Needs Defining School Public Relations Organizing School PR Efforts Different Needs, Different Roles in School PR Use Available School PR Support Questions for Assessing School PR Roles and Resources4. Organizing Your School PR Efforts Defining School PR Success Key Components for Success Getting School PR Research Examples: Putting School PR Research to Work Setting School PR Objectives Deciding Strategies Picking Tactics Examples: Defining Your School PR Tactics Checklist: The 12-Step School PR Planner Q&A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts5. Getting Useful School PR Research Examples: School PR Research Myths to Address Examples: School PR Research Sources Early-Warning Roles of PR Research Questions for Assessing School PR Research Q&A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts6. Creating Goodwill Ambassadors for Your School Examples: The People Who Make or Break School PR Communication Happens: Planned or Not Listening: Making Communication Two-Way Examples: Listening Opportunities in Schools Checklist: Getting Started With Internal School PR7. Achieving School PR Success: Employees The Real Power in School PR: When People Care Creating a Team That Works Know All of the Audiences Ideas for School PR Activities With Employees Checklist: Ideas for Helping Employees Deal With Upset Customers8. Achieving School PR Success: Parents What Parents Want Example: Targeting Messages to Parents Analyze Your Messages Ideas for School PR Activities With Parents Checklist: Engagement Idea Starters for Parents9. Achieving School PR Success: Students Students Talk, People Listen Supporting School Communication by Students Celebrate All Student Successes Ideas for School PR Activities With Students10. Achieving School PR Success: Volunteers and Other School Visitors Welcoming Outsiders to Your School First Impressions Last Ideas for School PR Activities With Visitors11. Achieving School PR Success: Diverse Audiences Diversitys Impact on School PR Use PR to Tap Diversitys Power Ideas for School PR Activities With Diverse Populations12. Achieving School PR Success: Seniors Boost Senior Involvement Ideas for School PR Activities With Seniors Q&A: Diane Holtzman Talks About Involving Seniors in School PR Efforts13. Achieving School PR Success: Businesses and Vendors Tap Business Expertise and Influence Build Working Partnerships Ideas for School PR Activities With Businesses Q&A: John Moscatelli Discusses How Schools and Businesses Can Work Together Q&A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts14. Achieving School PR Success: Community Leaders Encourage Active Involvement Ideas for School PR Activities With Community Leaders Q&A: Dr. Don Bagin Talks About Key Communicators and School PR15. Creating Your School PR Messages and Content Creating Messages That Work Linking Messages to Needs and Beliefs Example: Creating Messages That Spark Action Pay Attention to Message Meanings Some Suggestions for Building Such Messages Writing for Readership Revising Copy to Strengthen Messages Transitions: Shifting Gears Between Ideas Assuring Message Transparency16. Delivering Your School PR Messages and Content: In Print and Online Organizing Public Relations Tactics Communicating Through Design Accommodate How People Read Ideas for Facilitating Communication Headlines Need Special Attention Dont Be Anonymous Consistency Creates Credibility Package Your Information17. Delivering Your School PR Messages and Content: In the News Media Why Schools Use the News Media to Communicate What Do the Media Offer Schools? How Does Publicity Relate to Public Relations? Who Speaks to the Media? What Is News? Tactics for Getting Stories to the Media Building Solid Relationships With Reporters and Editors Ways to Connect Schools and the Media Covering Them Setting Interview Ground Rules Choosing a Good Interview Location Know What Makes for a Successful Interview Preparing for Interview Questions Youll Face Handling Tough Interview Questions Learn to Leverage School News Q&A: M. Larry Litwin Talks About Working With the News Media18. Delivering Your School PR Messages and Content: In Person Dealing With Others One-on-One Face-to-Face Tactics in Action Ideas for Creating Successful School Gatherings Planning and Writing Presentations and Speeches Accommodating the Audience Getting the Right Introduction Creating Great Visuals Handling Questions During and After Presentations Presenting to Unfriendly Audiences Personal Communication During Crises Tapping the PR Power in Good Etiquette19. School PR: How You Can Make a Difference NowSchool PR ResourcesIndex Review "A practical and useful book that will be of value to all administrators desiring to improve public relations in their school. The book contains numerous insights on effective public relations." -- Kenneth Arndt, Superintendent "Provides school administrators with a clear, easy-to-use blueprint for developing a communications plan and dealing with sensitive issues that come up in any school district. Administrators and board members who follow the suggestions in this guide will feel more confident and more effective in dealing with the public." -- Patricia N. Anderson, Associate Professor "Educators are constantly challenged to provide real-world application activities for students within their classrooms. This book provides the reader with real-world application that can immediately improve the public relation practices of every school." -- Bruce Deterding, Principal "For those looking for a comprehensive guide to confronting the many communication challenges todays educators face, this book fits the bill. Its guidance is practical, thorough, and sensible. All school employees-from teachers to principals to district administrators and more-will profit from the useful tactics and techniques offered." -- Suzanne D. FitzGerald, Professor and Chair "Moore provides school leaders with relevant strategies to use when communicating with diverse publics associated with the school district and individual schools. His book is light on theory but heavy on practical ideas ready for immediate use." -- The School Administrator, September 2010, Vol. 67(8) "Building relationships that work can be a perilous endeavor for even the most experienced educator, but everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moores lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." -- William J. Banach, CEO Review Quote "Provides school administrators with a clear, easy-to-use blueprint for developing a communications plan and dealing with sensitive issues that come up in any school district. Administrators and board members who follow the suggestions in this guide will feel more confident and more effective in dealing with the public." Details ISBN1412965683 Author Edward H. Moore Short Title SCHOOL PUBLIC RELATIONS FOR ST Publisher Corwin Press Language English ISBN-10 1412965683 ISBN-13 9781412965682 Media Book Format Paperback DEWEY 659.293 Year 2009 Publication Date 2009-08-31 Country of Publication United States Birth 1953 Pages 165 Edited by Edward H. Moore Place of Publication Thousand Oaks Illustrations black & white illustrations Imprint SAGE Publications Inc Audience Professional and Scholarly UK Release Date 2009-10-01 NZ Release Date 2009-10-01 US Release Date 2009-10-01 AU Release Date 2009-09-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160678837;

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