Description: 3Free Press 9780029190906 Marketing Imagination: New, Expanded Edition by Levitt, Theodore/ Levitt, I. M. [Paperback] DescriptionSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt-- renowned as the Harvard Business School's guru of marketing-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. *Author: Levitt, Theodore/ Levitt, I. M. *Binding Type: Paperback *Number of Pages: 238 *Publication Date: 1986/04/21 *Language: English *Dimensions: 9.38 x 6.26 x 0.70 inchesFree shipping within the continental United States. Book is being sold with a $4.00 USPS Media Mail discount. Free shipping. These books were listed in my store before the COVID Pandemic.
Price: 11.98 USD
Location: San Andreas, California
End Time: 2024-02-03T00:36:27.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Free Press
Book Title: Marketing Imagination : New, Expanded Edition
Item Length: 9in
Item Height: 0.9in
Item Width: 6in
Author: Theodore Levitt
Format: Trade Paperback
Language: English
Topic: Marketing / General, Management, Forecasting
Publisher: Free Press
Publication Year: 1986
Genre: Business & Economics
Item Weight: 10.8 Oz
Number of Pages: 238 Pages
