Description: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Price: 64.5 USD
Location: Dumfries, Virginia
End Time: 2024-11-16T22:41:49.000Z
Shipping Cost: 3.99 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Features: Loose-Leaf
Item Length: 9.1 in
Item Height: 0.5 in
Item Width: 6.9 in
Author: Melissa A. Schilling
Publication Name: Loose-Leaf for Strategic Management of Tecnological Innovation
Format: Ringbound
Language: English
Subject: General, Strategic Planning
Publisher: Mcgraw-Hill Education
Publication Year: 2019
Type: Textbook
Subject Area: Business & Economics
Item Weight: 16.7 Oz
Number of Pages: 736 Pages
