Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Living It Up: America's Love Affair With LuxuryISBN13:9780743245067ISBN10:0743245067Author:Twitchell, James B. (Author)Description:Luxury Isn't Just For The Rich, Says James B Twitchell Today You Don't Need A Six-Figure Income To Wear Pashmina, Drink A Limited-Edition Coffee At Starbucks, Or Drive A Mercedes Home To Collapse On The Couch In Front Of A Flat-Screen Plasma Tv In Living It Up, Sharp-Eyed Consumer Anthropologist Twitchell Takes A Witty And Insightful Look At Luxury -- What It Is, Who Defines It, And Why We Can't Seem To Get Enough Of It In Recent Years, Says Twitchell, Luxury Spending Has Grown Much Faster Than Overall Spending -- And It Continues To Grow Despite The Economic Recession Luxury Has Become Such A Powerful Marketing Force That It Cuts Across Every Layer Of Society, Spawning A Magazine Devoted To Spas, Cashmere Bedspreads On Sale At Kmart, And A Dazzling Array Of Bottled Waters Twitchell Says That The Democratization Of Luxury Has Had A Unifying Effect On Culture Luxury Items Tell A Story That We Want To Identify With, And More People Than Ever Aspire To The Story Of Ralph Lauren's Polo Or Patek Philippe Shopping Itself Is No Longer A Chore But A Transcendent Experience In Which We Shop Not So Much For Goods As For An Identity Sharply Observed And Wickedly Funny, Living It Up Is A Revealing And Entertaining Examination Of Why We Are All Part Of The Cult Of Luxury From Neighborhood Supermarkets Stocked With Designer Water To The Exclusive Boutiques Of Madison Avenue, This Witty Look At Spending Habits Joins Bobos In Paradise And Why We Buy In Capturing What Drives The Way Consumers Live (And Shop) Today Binding:Paperback, PaperbackPublisher:SIMON & SCHUSTERPublication Date:2003-07-02Weight:0.77 lbsDimensions:0.78'' H x 8.44'' L x 5.54'' WNumber of Pages:320Language:English
Price: 19.26 USD
Location: USA
End Time: 2024-12-03T14:01:12.000Z
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Book Title: Living It Up : America's Love Affair with Luxury
Item Length: 8.5in
Item Height: 0.9in
Item Width: 5.5in
Author: James B. Twitchell
Format: Trade Paperback
Language: English
Topic: Marketing / General, Consumer Behavior, Sociology / General, General, Popular Culture
Publisher: Simon & Schuster
Publication Year: 2003
Genre: Business & Economics, Social Science
Item Weight: 12 Oz
Number of Pages: 320 Pages
