Description: Demand-Driven Business Strategy : Transformation and Business Model Innovation, Hardcover by Molenaar, Cor, ISBN 1032127651, ISBN-13 9781032127651, Like New Used, Free shipping in the US "Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through technologies and big data analytics. Th covers important topics such as leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply and demand driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and and practical, this is an essential text for advanced undergraduate and postgraduate students studying Strategic Management, Marketing, Business Innovation, Consumer Behaviour, Transformation and Entrepreneurship"--
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Book Title: Demand-Driven Business Strategy : Digital Transformation and Busi
Author: Molenaar, Cor
Language: english
