B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective

Description: B2B Influencer Marketing by Nick Bennett A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results. FORMAT Paperback CONDITION Brand New Publisher Description Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.With influencer marketing showing real results for B2C brands and the creator economy only growing, it is a key channel that B2B businesses can no longer afford to ignore. Yet many B2B brands arent sure how to best engage with influencers to amplify their marketing. This is where this book comes in, B2B Influencer Marketing provides you with a complete guide to the benefits of influencer marketing for B2B brands, as well as a clear roadmap for how to implement a successful influencer marketing program.With case studies from innovators such as Cognism, Lavender and Airmeet, this book looks at the different types of influencer marketing programmes, how to identify the right influencer for your brand and how to get internal buy in, as well as how to measure and review campaign performance. Get more creative with your marketing with B2B Influencer Marketing. Author Biography Nick Bennett is TACKs co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape. Table of Contents Chapter - 00: IntroductionChapter - 01: The History and Evolution of Influencer MarketingChapter - 02: Understanding the Landscape of Influencer MarketingChapter - 03: Legalities and Ethical ConsiderationsChapter - 04: Using Social Listening for Your B2B Influencer CampaignsChapter - 05: Crafting Your Influencer Marketing CampaignChapter - 06: Tools of the Trade: Analysis, Measurement, and Content CreationChapter - 07: Forging Long-Term B2B Influencer PartnershipsChapter - 08: International Influencer MarketingChapter - 09: Influencer Marketing on LinkedIn and Other B2B NetworksChapter - 10: Amplifying Your StrategyChapter - 11: Multimedia platforms (Instagram and Snapchat)Chapter - 12: Other platforms to considerChapter - 13: Crisis Management in Influencer MarketingChapter - 14: Getting Identified as an Influencer YourselfChapter - 15: Achieving Long-term Success as a CreatorChapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing Review "Nick delivers a clear and practical roadmap for navigating the evolving world of B2B influencer marketing. His approach balances authenticity with strategy, showing how creators can drive meaningful engagement without sacrificing trust. This book is a valuable resource for any marketer looking to build genuine relationships that deliver real results." * Vahbiz Cooper, Digital Marketing, Demandbase *"Nick does a masterful job breaking down not only the theory and proven success behind B2B influencer marketing but gives step-by-step instructions on how to put this knowledge into action. Every B2B Marketer should put into place the tips Nick shares from the successful B2B influencer campaigns he has built in the past." * Charlie Riley, Head of Marketing, Onescreen.ai *"Nick does an awesome job breaking down B2B influencer marketing and why it matters. And his focus on the human-to-human aspect of influencer marketing makes it incredibly relevant for todays marketers. If youre looking to up your B2B marketing game, this book is a must-read!" * Brianna Doe, Founder, Verbatim *"I wish this book existed when I first started our influencer program. There was so much value packed into one easy-to-digest book. It felt like a crash course on everything you need to create a long-term, sustainable B2B influencer marketing strategy." * Natalie Marcotullio, Head of Growth & Operations, Navattic *"What really stands out to me is how you cut through the fluff and get to the core of influencer marketing-trust. Its not just a strategy; its about real, human relationships that drive long-term results. We want a personal connection!" * Nathaniel Miller, Head of Marketing, HarvestIQ *"Nicks B2B Influencer Marketing is more than theory- its an insightful and forward-thinking guide that brings the power of authentic, creator-led partnerships to the forefront of B2B marketing. His fresh approach to influencer marketing, combined with actionable strategies, makes this an invaluable resource for both seasoned professionals and newcomers alike." * Lorri Kane, Owner, GuerrillaGTM *"Nicks book offers a perfect blend of strategic guidance and tactical action items to launch an influencer marketing program, level-up your current campaigns and create an internal network of built-in influencers for your brand. This all-encompassing approach to the Creator Economy leaves no stone unturned as Nick walks readers step-by-step to success in working with influencers and becoming one themselves." * Melanie Nye, Event & Partner Marketing Manager, Pavilion *"Nick Bennett is a Trailblazer in B2B Marketing.B2B Influencer Marketing is a game-changer for those looking to adapt to the rapidly, ever-evolving landscape of B2B marketing. Its not just theory or a collection of buzzwords; its a blueprint for success in todays B2B world, written by someone who not only understands the field but lives and breathes it every day." * Tania Saez, Fractional Growth CMO * Details ISBN1398615285 Author Nick Bennett Publisher Kogan Page Ltd ISBN-13 9781398615281 Format Paperback Imprint Kogan Page Ltd Subtitle Work With Creators to Generate Authentic and Effective Marketing Place of Publication London Country of Publication United Kingdom Alternative 9781398615304 Audience Tertiary & Higher Education Year 2024 Publication Date 2024-12-03 UK Release Date 2024-12-03 DEWEY 658.827 ISBN-10 1398615285 Pages 312 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161863797;

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